Join Bridge Winners
All comments by Jeff Bayone
1 2 3 4 ... 56 57 58 59 60 61 62 63 64 ... 70 71 72 73
You are ignoring the author of this comment. Click to temporarily show the comment.
Here's the deal about for profit clubs. They try to do things that make good business sense, and if the things they try doing don't pan out, they move on, trying to find one's that do.
Take, for instance, small time, targeted print advertising. It's been a complete bust for NYC clubs for the last umpteen years.
Just this past spring, we also tried our version of Facebook ads. Another total bust. Maybe we didn't do it right. Silvana you still out there?
Here's what does work. Here's how and where we get our new people:
50% comes from word of mouth.
35% comes from our website.
15% from misc. (see below).
Almost all of our advertising budget is spent in house.
Last year, Honors advertising budget on actual ads was $3,000 (Sorry Steve, you were off a decimal place). Half was from a failed attempt at trying, along with Adam Parish, to generate a parent/child program, the rest from an equally failed Facebook campaign.
Zero on everything else. Zero.
Here's some of the in house things we do do to advertise, to try to get our message out. Here's what we think gets us that last 15%, the part not from word of mouth and not from our web site:
We've established the Honors' teaching program at the 92nd ST ‘Y’. I happen to be teaching some of those classes myself. Another Honors' staff member helps run their afternoon supervised plays.
We have an Honors' staff instructor teaching at the largest Jewish Synagogue in Manhattan.
We run a bridge program in Bryant Park in mid-town Manhattan, weekends in the Summer.
Next year we hope to have a program in New York City's Main 42nd Street Public Library.
Last year we had a book reading in the park.
We've had a freelance photographer come to our club taking pictures, hoping she'll be able to sell a story on, “A hidden NYC community,” to a major magazine.
This is what works in Manhattan. How do I know? Trial and error. Plus it's MY JOB to know. It may also be the job of someone from Missouri, but they are not going to do as good as we do right here on the front lines.
Sorry, not a fan of this plan.
June 23, 2018
Jeff Bayone edited this comment June 23, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
That was what I had in mind except there has been a deafening silence out there. When I did this big thing with canasta you would have expected at least some outpouring from the mahjong crowd. Maybe it's not a Manhattan thing.
June 23, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
How many different ways are there to say, “Like”.
June 23, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
Get them in the door!
We are hosting a scrabble tournament today. 38 players. Many new to the club. Several have asked me about bridge lessons.
June 23, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
I think you missed what I'm trying to do. Have two shorter games a night. When added together they make one longer game…27 boards rather than 24. Options, appealing to more players. You tried fitting round pegs into square holes and it didn't draw. All I often find myself doing is throwing stuff against the wall and seeing what sticks. Kind of like what Bahar seemed to be doing. I'm answerable to a smaller Board though.
June 23, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
Have them both watch “Big Hand for the Little Lady”
June 23, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
That's where I'm headed.
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
Oh hell was the game of choice in my college years. Glad to here it is still popular. Great game. Great strategy.
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
Perhaps the need for a CEO is overrated. $300,000 for what may simply be a rubber stamp sounds excessive. I vote we save as much money as we can. Technology and membership growth are the two areas that come to mind where this money can be well spent.
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
I like both of these games and both are closer to bridge and would be more helpful. Unfortunately, we have to play the hand we are dealt. There's an established canasta league and thousands of active and somewhat loosely organized canasta players. Same can't be said for either of these games or for Hearts. Meet-Up groups built around these games are very tiny and very sporadic.
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
While I applaud Jay's attempt at rectifying what may be a problem, it occurs to me that so far this is the only piece of legislation proposed for our next meeting.
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
Women play golf too. Yes add golf magazine to the list, hell add any magazine.
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
This we understand. Do you know of instances where a Unit ever steps in when necessary to bar a player if a club doesn't take the first step?
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
I'm not talking luxury so much as viable. Bridge needs to be run as a business not as a non-profit. It needs professionals and professionalism. Me doing what I would consider no more than what any good manager would do seems to be rare in the bridge world. There just aren't many full time, full salaried positions available as club manager.
Before I came to Honors I asked why they didn't have a full time manager. They said it was because they couldn't afford one. Now everyone sees that they couldn't afford NOT to have had one. $4 cards fees won't support talent. There's an old Jewish joke where the punch line is,“So you see what you get for $4”. Are we, as a community, meant to be a punch line?" Is that what we've relegated ourselves to?
How many good full time employees can any of your clubs support? Do they all have full time managers?
Honors supports dozens and it shows.
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
How about ads every month in AARP? I'd pay my share for that.
June 22, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
That was my understanding too. Ethical breaches need to be reported to protect the game. When we bar someone we let the other clubs in our immediate area know the reason for it. It never comes as a surprise.
June 21, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
Gail Greenberg is the reason bridge survived in NYC and is strong today. She always led the way. While I was running a large successful club in a reasonable space on the upper West side she opened in a luxury townhouse in the most expensive area of the city and charged accordingly, a lot. That opened my eyes. When it came time to move I didn't hesitate to follow suit. I moved to a very expensive place on the upper West side and charged accordingly.
People appreciated what we provided. A class operation. Good food, good accommodations, the best teachers, the best directors. Before we lost that lease and moved in with Honors, I had built my Manhattan Bridge Club into a top five club in the country, bigger than Honors, bigger than Jordan's. Attention to detail. Good service, good product.
You don't see Starbucks operating out of a church or senior citizen's home. Why should we?
If bridge is to survive for even one more generation we should not be celebrating how cheap it is to play. The saddest thing I read here was all the work this guy did to try and make $50 lousy bucks a session. With this as your business model, and with a dwindling base, who in their right mind will be thinking that opening and running a bridge club is a good career move?
So celebrate $3 and $4 card fees. Starbucks charges that for a stupid cup of coffee. That's probably where the next generation of bridge players will be playing. At a table in Starbucks.
June 21, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
Is the purpose of Unit involvement to act when the sanction holder can't handle the situation on their own?
June 21, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
Disagree. Even if we were cognitive psychologists, unless it's one-on-one teaching, different minds process information different ways. What we do try having are teachers that can approach bridge from a strictly logical perspective and others that are more by the numbers teachers.
June 21, 2018
You are ignoring the author of this comment. Click to temporarily show the comment.
TY. The reason we chose canasta was two-fold. The chance at duplicate tournaments and, just as important, it seems to be on the rise.
June 21, 2018
1 2 3 4 ... 56 57 58 59 60 61 62 63 64 ... 70 71 72 73
.

Bottom Home Top